And One More Thing #15: Context
Ramadān Reflection
In the name of Allah, the Entirely Merciful, the Especially Merciful.
Everybody is talking about how you have to niche down. You need to know who your target audience/market is so you talk to them directly. Put forward your value proposition and that is how you build your funnels and that is how you blow.
Or is it?
The point is when you know who you are talking to, their circumstances and situations, their needs, actions and inactions, then your message is clearer.
You can pick a rubber duck for your 16 year old at the gift store, you know that type that squeaks when you press the middle. And while that would not make sense to just everyone as is, knowing that the 16 year old needs it for a school project. Aha!
Or you buy shoes with heels for your husband. What?! You intend to keep one foot as is and reduce the other to help with his limp. That way walking is easier for him. Aha!
And like that, we only see a picture someone shared and draw conclusions with no knowledge or idea of the context.
It is why you need to know the story behind revelation to really understand the Qur'an.
You can't take certain verses without knowing the situation, circumstances, actions and inactions of the people at the time.
And so it is unjust to single out one Ayah without any background and draw up your conclusions about all Muslims or worse, about Allah ﷻ